Local maps SEO is very popular these days, with more and more businesses deciding that it is the most effective avenue of promotion for their needs. Online experts recommend it, tutorials teach you how to do it, and web marketers use it as a core part of their techniques. Yet is it really that big a deal? Are you getting something special by using this approach, or could your money be used more effectively elsewhere?
The first big question: what is it? You have probably seen mapping sites for the big search engines, which don’t just show you local businesses’ web sites, but show you exactly where they are. Search for a business type in a particular area and you get a list of results, the same way that you would for a conventional search. This sort of optimisation is simply the art of climbing those rankings, the way that you would try to improve your position in normal web-rankings.find out more here
Why do that? Because a higher ranking tells your potential customers that you are a more relevant result for their search than the ones below it. That means that they are more likely to click on, look at, or simply walk to your map result than to your competitors’. If you slip off the first page of rankings in maps, that makes a huge difference to the amount of traffic your site receives.
So far, of course, this just sounds like an argument for using optimisation in general. Why use it specifically for maps? Part of the reason is simply that you should optimise every aspect of your online presence effectively if you want to get the best possible results from it. Your map entries represent a separate strand from your normal results, so they are an extra opportunity to draw in business online.
Perhaps more importantly, though, they give you a great way to dodge a lot of the competition. Map searches are local. As such, you are competing with local businesses, rather than with every other vaguely relevant thing that has been left on the internet. Be in the right area with the right keywords, and you go right to the top of the results screen, rather than being buried under thousands of other hits.
Better yet, your results translate into action. Ask yourself for a moment why someone is looking to find a local plumber or accountant, or whatever, rather than finding out about them generally. It is because they need one right now. It is because they want someone to whom they can drive over in the next half an hour. The traffic you get here is more immediate, more local, and more relevant.
So is local maps SEO worth the effort? Despite all this, there might be one or two people who still feel that other avenues might be more appropriate for their business. If so, good luck to them. The rest of us will be busy connecting with local customers and getting the attention our businesses need to survive.